BNDSX: BUCK D’LICIOUS
As the Social Media Manager for Buck D'Licious during Boise's Next Drag Superstar: Extravaganza (BNDSX), my responsibilities were extensive and multifaceted. I meticulously curated and created content aligned with the competition schedule, ensuring timely and compelling posts that captured Buck D'Licious's essence and resonated with our audience. Engaging with our community was paramount; I fostered a strong sense of belonging and interaction by promptly responding to comments, messages, and inquiries, and by encouraging user-generated content through contests and challenges. Promotional campaigns were crafted with precision to generate excitement and anticipation for each week's BNDSX event, utilizing captivating graphics and collaborations with sponsors to maximize exposure.
Navigating challenges such as time sensitivity and competition saturation required strategic thinking and adaptability. Despite these obstacles, our successes were undeniable. We experienced a notable increase in engagement metrics across social media platforms, reflecting heightened interest and interaction from our audience. Our brand perception flourished, characterized by authenticity and inclusivity, fostering a loyal fanbase that rallied behind Buck D'Licious throughout the competition. The impact of our promotional efforts was tangible, driving ticket sales, merchandise purchases, and overall support for Buck D'Licious's BNDSX journey.
Recognition for outstanding social media management and promotional efforts further solidified Buck D'Licious's status as a rising star in the drag community. Overall, my role as Social Media Manager during BNDSX was marked by strategic planning, creativity, and a commitment to fostering community and engagement.
